TransGaming is pleased to announce the continued development of Cedega Technology under the GameTree Developer Program. Although this repositioning brings the Cedega Gaming Service to a close, Cedega as a technology for the Linux gaming community will continue to be available as an active and invested toolset through the GameTree Developer Program. The Cedega Gaming Service will be available for active Members until February 28, 2011, at which time a free GameTree Dev ID will be required to gain access to the Cedega powered Linux desktop technology through the GameTree Developer Program. More information can be found here.
So, basically, everything is being moved to http://gametreelinux.com/ and the financial cost is being dropped.
My gut reaction is that Transgaming is doing this because they've had far more success as a background developer working on Cider ports and with GameTree than they have had selling Cedega directly.